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Quick Thought: Intent (Week 10 Seminar) - MA Photographic Journey

One aspect that is troubling is the Intent. Following the video presentation and the comments I feel that this is one area that I need to direct effort into for the Critical Review of Practice.

I feel that the current intent is misunderstood and could not be delivered as an elevator pitch unless there are 75 floors.

So the post started. Informing Contexts session on Monday proved to be worthwhile and so on topic. The session was devoted to Intent, with each attendee reading out their current position on intent. The elevator pitch live. The critique and direction for others helped me understand what needed to be done. From the verbose descriptive statement that I had, I was able to create a better version to read out. The criticism directed me further to see what was needed.

Several revisions later I have reduced my statement of intent I am sure that this will change again however, its a step in the right direction:

My work is the exploration of abstract photography to counter a view that photographs have to be of reality and the nature of what an image is. I have the chance to play in my mind as a creative with no boundaries, with no limits apart from light. Bright colours, startling colours, things that are unnoticed until transformed.  In my practice I am happy to use all that the photographic medium can offer to capture light, to create something that can be seen in a new way.’

Clearing out the descriptive ‘what is’ and removing surplus ‘waffle’ reduced things down for a clearer statement. I feel it has moved forwards and I am happier with its progression.