The type of audience may dictate the method of engagement such as what options are available to a practitioner so the right choices are made. As a suggested reading for the week, Ways of Curating, Hans Obrist leads us on a path of alternative exhibition space with the use of a kitchen which evolves over time.

‘I didn’t have access to an exhibition space in a gallery or a museum, of course, but I did rent an old flat in St Gallen. I never cooked. I never even made tea or coffee because I always ate out. The kitchen was just another
space where I kept stacks of books and papers. This was exactly the feature that Fischli, Weiss and Boltanski had independently noticed. The non-utility of my kitchen could be transformed into its utility for art.’¹

I feel that this highlights the need to explore what is available and suitable for any body of work produced.

Exhibition in a gallery or production of a book may not be the most suitable installation or means of dissemination. Would the context of the work mean that it is more suitable for a display along an old wall? Maybe taped to lamp posts? Can social media be used to disseminate the work or publicise information? If so how will you build a sizable following so that your work has a reach?

This examination of who and where a practitioner will find their audience will allow for clearer understanding, which, will enable this to be communicated in any project proposal. As a result, this could be considered as one of the last major milestones of the project. So without this milestone, the project may stumble, never reach completion.

Bibliography

1 OBRIST, Hans Ulrich. 2014. Ways of Curating. (First American ed. edn). New York: Faber & Faber.

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